Earlier this year, I wrote an article for smallbizclub.com on the topic of communicating your vision clearly. While it did pretty well, I felt compelled to write a continuation and share it with you. By the way, feel free to check their website out if you’re interested in writing for them… I think they now charge for guest blogging but I’m not sure if that applies to everyone.
Back to the topic at hand. To communicate your vision effectively so that others understand, tell a story. When you tell a compelling story, you give life to your vision. A good storyteller creates trust, captures the hearts and minds of the audience, and even his image becomes a reminder of the vision. Besides, people often prefer hearing a good story over and over again instead of talking about a vision statement.
There are three main features of a great and passionate story. These will be quite easy to remember, promise.
1. A strong sense of a plot. The story should paint a clear picture for the audience, allowing them to envision that the organization is heading to somewhere exciting and cause them to feel they want to be along for the ride. For example, with Tunedly, it’s now a piece of cake for songwriters to record quality music, without leaving the comfort of home, and without having to break the bank. In addition, there is a real chance for your music to go places.
2. Action driven by meaning. Employees should be able to say “I know what to do in my area because it fits with my values and where we are going.” Everyone in our company has a valued role and knows his/her contribution is essential to our combined efforts of pushing Tunedly further in the music industry.
3. Multiple versions that are consistent. A single version of the story simply won’t be appropriate for every audience. Yet, each person who hears a version of the story – whether executives, employees, partners, managers, etc. – should be motivated by it, albeit in different but compatible ways.
In summary, what exactly makes an effective story? According to me, effective stories are:
- Simple: the audience is not overwhelmed by unnecessary details, yet the content should appeal to the emotions.
- Relevant: the purpose and theme of the story should matter a great deal to those who hear it.
- Inclusive: everyone who is exposed to the story can see themselves playing a part in it.
That’s it! I hope you found this article useful.
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