Mylène’s Blog Archives - Mylène Besançon

Bits of Marketing Jargon

5th June 2020

acquisition, conversion, marketing jargon, retention

For most companies, the bottom line of any business is to make money, and marketing is an essential channel to reach that end goal. In my experience… Sometimes, traditional and typical best practices worked best; other times, a riskier and…

Snapshots From My Life Over the Past Decade

17th March 2020

Snapshots From My Life Over the Past Decade

As I have mentioned recently, my theme for 2020 and beyond is all about life being effortlessly professional and beautiful (I need it!). I realize now that building my business during the 2010s was the perfect initiative, and I felt…

My Canary Islands Experience

13th March 2020

The Place Where Eagles Land On Your Head

¡Hola queridos lectores! I have been to so many amazing locations around the world. Among the most memorable is, hands down, my trip to the Canary Islands a few years ago. The stunning volcanic archipelago located off the coast of…

16 Facts About Me

9th March 2020

Facts

Hello my dear readers, It’s been a while…I took time out to regroup, re-center and refocus, and now I am going forward on a global path that I am truly passionate about. I am at a stage where I know…

A Story of Priorities and Sand: The “Big Rocks” of Life

21st April 2019

A Story of Priorities and Sand, The “Big Rocks” of Life

The following article is one I wrote a few years back, so it might look familiar to some of you who have been following me for some time now. I’m re-publishing it because the theme is timeless and it’s a…

88 Positive Thoughts To Utter To Yourself Daily

12th January 2019

88 Positive Thoughts To Utter To Yourself Daily

There is a common saying that what you think helps shape what you become. It follows that if you have positive thoughts, you will receive positive outcomes. Good news! If you have questioned your thoughts, wishing they were more uplifting,…

3 Encouraging Positives From my Native Country

5th November 2018

3 Encouraging Positives From my Native Country

As most of you know, I grew up in Southern France. And while I don’t live in France anymore, I still try to keep up to date with what’s going on in the country. Like the current shift towards embracing entrepreneurship…

How to answer short answer questions when applying for your MBA

22nd October 2018

How to answer short answer questions when applying for your MBA

For the new readers (welcome!): My name is Mylène Besançon and I hold an MBA in Marketing. I thought I would share my thoughts on applying for an MBA, which includes being interviewed and answering essay type questions… Here’s my…

How MoviePass and Sinemia are able to stay in business

24th September 2018

How MoviePass and Sinemia are able to stay in business

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Have you ever used MoviePass when going to the movies? How about Sinemia? I’ve been drawn to the current topic because the two movie subscription services have been in the news lately, mostly due to their business models and concerns…

What is the best online music collaboration site?

17th September 2018

What is the best online music collaboration site?

Music collaboration websites are one example of technology revolutionizing the music industry. Nowadays, you can make music from anywhere, as long as you have a computer and internet connection. But a good music collaboration site is so much more than…