Mylène’s Blog

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Hello my dear readers,

How is everyone doing?

For the newcomers, I am Mylène Besançon, the Co-founder and Chief Marketing Officer at Tunedly. I jointly wore the hat of Branding Mentor in the areas of wellness, education, and entertainment to explore my horizon, before refocusing on Tunedly’s expansion (and its subsidiary, Bring My Song To Life). I was listed among several “Limit-breaking Female Founders” as well as US Insider’s Top 10 Women Entrepreneurs, and I have been featured in Billboard, Style Magazine, Yahoo, and other outlets. I am also a published author at Thrive Global and Symphonic Distribution, as well as being a speaker at CMW.

I currently live in Canada, having been selected among the first 100 Startup VISA Canada recipients. I was part of the team as a co-founder that was picked for U.S. accelerators (StartFast in New York, US; Capital Innovators in Missouri, US; Expert Dojo in California, US) among thousands of applicants worldwide. Prior to becoming an entrepreneur, I grew up in Le Lavandou in the South of France, “la cité des dauphins et des baleines“. I received a BA in Foreign Language and Business Studies from Université Sud Toulon-Var and an MBA in Marketing from Dublin Business School.

I am also leading/participating in a number of projects I am proud of, which I don’t necessarily put forward because people seem to bear interest and congratulate me on the above. Your story might be different and I hope it is.

Chris is every single day by my side (and vice-versa, duh). His website is Confident, insecure, hopeful, anxious, comfortable, meager, equal, unequal, creative, uninspired, we have been through a lot of phases since we met in Europe, built our company and team, been invited and moved to North America, fulfilled diverse types of requirements, bettered ourselves, kept everything on track, married traditionally on our lakefront land, and everything in between.

I keep my promise: harmony is all I am standing by for this new decade (I used ‘harmony’ entre autres as a winkle to the music industry: a pleasing combination and progression of chords).

Are you ready for my last post for years to come here – maybe even forever? The time has come for me to pause this blog, which has been helpful along the way. As time passed, the focus shifted through several perspectives, including:

  • educational
  • highlighting my job
  • proving a point
  • helping to keep up with my English proficiency (American East Coast is my favorite)
  • keeping my audience engaged
  • because I felt like writing/publishing articles contributed to my steadiness with many changes around me (travels, people, culture, climate, food, expectations, world crisis/peace, financial risks/rewards, etc) – and more in between.

Finally, the blog is something gratifying for me to look back on as an accomplishment.

Hoping (and triggering the odds!) that this post-COVID decade will bring happiness to you all, as well as adventures, beauty, music, money, passion, fulfillment, and a deepening appreciation of our planet and its wonders.

As usual, comments are here if you are visiting from For disclosure, this blog post was scheduled weeks in advance.


Bits of Marketing Jargon 

Explaining what a few popular marketing jargons really mean.

Making Your Songwriting Ideas Work

Songwriting ideas aren’t always easy to come by, but there are things you can do to ensure they keep coming.

Inside the Art of Songwriting 

I am the type who likes listening to feel-good songs with well-written lyrics; I extended my repertoire for this article.

French Jokes

If you’re looking for some laughs, I would recommend this snippet of French humor.

14 Soul-loving Songs that Will Boost Your Confidence

Here’s to turning that frown upside down – go ahead and crank the music up.

How To Write a Great Chorus 

Here are some tips that might help if you are a songwriter who sometimes has trouble writing memorable choruses.

How Record Labels Shape Artist Images 

Record labels have a lot of influence over the image an artist portrays, as you will see in this article.

⚡  Why Radio Stations Play The Same Songs Over And Over  

There is a reason why you keep hearing the same set of songs on the radio over and over again.

Smile And The World Smiles With You 

Explaining the power of a smile, so you can do it more often.

Moviepass and Sinemia 

What’s the state of movie subscription services, especially in light of the current world situation?

How to Answer Short Answer Questions (MBA) 

I draw on my own MBA experience to help you with answering short-answer questions when applying for one.

A Story of Priorities And Sand 

Here is a life lesson on priorities that might be helpful.

My Canary Islands Experience 

Read about my Canary Islands experience and why I enjoyed my time spent there.

⚡  When I Was Younger

Bits of my 0.01 trips a few years ago, a time when I was discovering/reviving passions with the help of tech.

Making Better Decisions After Envisioning Your Senior Self

And maybe how to be in love with your future self?

Snapshots From My Life Over The Past Decade 

Just a few snapshots of the many things that happened in my life over the past decade.

Images From My Life Over The Past Decade 

This is part two of showing you a bit of what I have been up to over the past decade. Enjoy! 

Below are a few mentions, features, and other links outside of my articles: 

21 Best Mylène Besançon Inspirational Quotes 21 of the most memorable inspirational thoughts shared by CMO and Co-founder of Tunedly, Mylene Besancon. — — — Mylène Besançon, A Successful Lady Who Stays Upbeat This interview covers my businesses, my studies, my travels, and my family. — — — Interview de Mylène Besançon Conversation en anglais traduite en français sur Le Monde Du Luxe. — — — The Importance of Developing a Standout Brand in the Music Business If you are interested in the subject of branding, this might be helpful to you. — — — Rencontre avec Mylène Besançon, PDG From using technology to being a CEO, we delved deeply into interesting topics. — — — 8 Branding Experts to Follow Asap Tunedly co-founder Mylène Besançon, with her academic and professional experience in marketing, as well as her contributions to various publications and world travels, sets herself apart as one of the top branding experts to follow. — — — 12 Efficiency Mantras “Mantra: Calm is a superpower. “In the past, I would worry over all the tasks on my to-do list, which I later realized was overwhelming and unnecessary,” says Mylène Besançon. — — —  Say It With A Song If you are inspired by someone and would like to give them the gift of a song, this article is for you.  — — —  YouTube Check out my personal YouTube channel for cool videos and updates. You might just learn something new about me. — — —  Sharing Shopplax When I get older, I hope to still be myself, of course, but also look up to my role models from time to time, including my mom, my grandma, Arianna Huffington, and other great women. — — —  Pinterest I’m not exactly active on Pinterest but you never know, I could use it in the future, so you can follow me on there if you like. — — —  LinkedIn Connect with me on LinkedIn for useful content and updates on branding and marketing. — — — Any Decision… Isn’t he sweet? — — — MyOpportunity The AI approach taken by MyOpportunity really makes a difference when looking for opportunities online, whether trying to find a job, hire someone, or grow your network. — — — Crunchbase  Such a great resource for getting information about businesses and startups. — — — F6 If you are a startup founder looking for ways to grow your business and connect with like minds, joining F6S is a must these days. — — — Not Another Gift Card Say Happy Birthday to a special someone in a very special way – with a customized Birthday Song. — — — Film Daily You don’t have to be a musician to create your very own song. Find out how to make “wow” moments with custom songs by Bring My Song To Life. — — — Mylene Besancon Follow me on Instagram to stay up to date with my latest moves. — — — Making The Music Industry More Financially Accessible Here is a detailed story about how Tunedly started and where it is now. New number: We produced 6,000+ songs to date. — — — StartFast An oldie but a goodie. — — — Limit Breaking Female Founders Here is that time I was named a “Limit Breaking Female Founder.  — — — Billion Success Really grateful to be a featured entrepreneur on the Billion Success platform. — — — US Insider’s Top 10 Women Entrepreneurs How awesome?

With that said, I am tapping into my “inspiration” days (Thrive Global 2017 article): “My advice is to keep doing what you love and the inspiration will kick in somewhere along the line, bringing with it the magic you’re searching for.”

Family + Work + Hobbies + Friends + Accomplishments. A seamlessly tranquil loving life, quoi. And I love it.

Stay healthy, amplify your creativity, have a nice attitude, and all the best on your own journey.



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. I co-founded Tunedly and (you’ll find something you love on either of the two websites).  The Homepage of my website is the best place to learn about me. Homepage LinkedIn Twitter Facebook Instagram Gallery  

Life unfair

Making Better Decisions After Envisioning Your Senior Self

Welcome (back) dear readers,
One and a half years after it began, the Covid-19 pandemic situation is nearly over. 🎉  😌
On an unrelated note, I would like to address a deep-seated topic today: taking ownership of your senior self.
My grandma pulled off to travel safely from Europe to North America, at age 80; she shops for groceries and clothes by herself; she visits friends in PACA (Provence-Alpes-Côte d’Azur, France); she is in total control of how her money is spent; she uses basic technology in order to stay in touch with her granddaughter and relatives; she takes care of her immaculate home where she wants to stay in until heaven takes her; and so on.
As a minor, we get used to letting other people make decisions for us. This is mainly because a minor is under the age of full legal responsibility.
As an adult, we need to make our own decisions. Otherwise, you let others run your life which is awful. IMO, create the experiences you want and work backward.
At 80+, I envision myself going back and forth between our family homes, with my husband – until heaven takes us as well; I will still have projects to complete to keep me busy, active, and useful; I will continue to eat healthily; I will reevaluate what great habits look like at that time; I will switch between French (from France) and English (from NY, U.S.) languages masterfully for that age, with the occasional ludicrous slips; I will leave if I don’t feel comfortable somewhere and stay if the environment is enjoyable; I will certainly manage my finances as I please; I will look back and look forward enthusiastically.
Voilà another article written from beginning to end by a woman with a lot more adventures in her journey before reaching this age. I am young and I feel young. I will keep on shaping myself. My daily life is heartening in this single-family home community with a stunning lake view. On my list of tasks, today, are: diminishing my natural enthusiastic French gesture for work as advised, delegating better, reorganizing my to-do list, learning history dates for a test, calling my parents to organize our next visit to the South of France, faire des petites bêtises de notre génération avec des amis, reading a book on happiness and personal growth, pricking potatoes with Chris to place a layer of cream and pour duck confit, and giving pet food to our Domestic cat and Samoyed puppy.



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. ⑇ Are you a songwriter or have friends who are? I co-founded Tunedly, a selective music publishing and recording studio. ⑇ The Homepage of my website is the best place to learn about me. Homepage LinkedIn Twitter Facebook Instagram Gallery  ⑇ Meaning of my first name: Mylène is the contraction of two first names: Marie, derived from Maryam, “the one who raises” in Hebrew, and Hélène, of Greek origin, meaning “the radiance of the sun”.


Where trouble is, far I shall be

Unless it’s a compelling, problem-solving case. And if I have free time.

I am preparing two (potentially three) lengthy blog posts. In the meantime, there is the news:

New adjective-based, professional assessment below.

Feedback 1: Intelligent; Witty; Classy
Feedback 2: Smart; Studious; Motivated
Feedback 3: Curious; Successful
Feedback 4:
Intelligent; Passionate; Serious; Creative; Motivated; Pretty

It’s going to be difficult to top this in the future.

I am presently not playing with the latest tech tools; not having a personal assistant; not trying to fit in in a different environment because I am at home; not having English pronunciation courses so I can order dynamic sushis instead of dynamite sushis; not researching topics to write about. In all honesty, our gentle puppy is rightfully requiring a lot of my attention.

My near relatives (in North America and in Europe) and I are in tip-top condition. What more could one ask for?



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. Are you a songwriter or have friends who are? I co-founded Tunedly, a selective music publishing, recording studio, and audio player. The Homepage of my website is the best place to learn about me. Homepage LinkedIn Twitter Facebook Instagram Gallery  


Just right. Not too little, not too much.

Cherishing the relationship with my husband and those I love, improving my work-life balance, nurturing interests and studying, making good money, freeing my home from clutter and welcoming newer ways, savoring yummy food, enjoying healthy exercise, maintaining privacy, spending time in nature with my family and friends, living a happier and fulfilling life.


hello it's me

World Book Day

My Top 7 Reads for World Book Day

Today is World Book Day. It’s a special day for me because it’s a time to celebrate books, authors and, of course, reading. About 100 countries take part in World Book Day each year. As you’ve probably guessed, I love to read books…especially the traditional type. I believe I’m like most of you in that regard, according to the New York Times; I read more printed books than e-books. That’s why, today, I’m sharing with you my seven favorite paperback books, ranging from productivity to wellness. I’ll share the Amazon links, so you can check them out yourself. Here goes:


LEARNED OPTIMISM – HOW TO CHANGE YOUR MIND AND YOUR LIFE, by Martin E. P. Seligman: With a more joyful outlook on life, the author explains that we are in a much better position to enhance our well-being.

GOAL BETTER (A PRODUCTIVITY JOURNAL), by Modern Script Designs: Essentially, it will become YOUR book. 

DOMINEZ VOTRE ANXIÉTÉ AVANT QU’ELLE NE VOUS DOMINE, by Albert Ellis: In the pursuit of wanting to become a better person, a better wife, a better professional, a better creative, a better friend, a better daughter, a better tourist,  etc…some chapters are helping me. Apart from jetlags, this book gives me excuses to have more fun and not care so much – especially if I know I am doing the best I can every single day. J’ai une routine du tonnerre

LONELY PLANET CALIFORNIA 8th Ed, by Andrea Schulte-Peevers: My daydreams consist of the sound of ocean waves, beautiful landscapes, nonalcoholic cocktails, plenty of sunshine, bright colors, a zest of philosophy, baguettes and croissants, a ton of romance, dynamic music, gentle pranks, smooth horseback riding, sweetness and appreciation…and California, at the moment.

CONTENT MACHINE, by Dan Norris: For those of you who want to excel at content marketing, this is worth a read. How I perceive marketing has fluctuated over the past few years. As a result, I took back older books that I used to love and they invigorated me to go forward.

CANDIDE, by Voltaire: A classic piece of satirical work required as a school reading, penned by a truly great author and which has stood the test of time. 

SO GOOD THEY CAN’T IGNORE YOU, by Cal Newport: Is life about loving what you do or doing what you love?


Bonuses (not available in the paperback format as of yet):

THE ART OF DIPLOMACY, by Bruce Heyman: The book will bring you one of the most important bilateral relationships in the world—the relationship between Canada and the US.

THE MOMENT OF LIFT, by Melinda Gates: The book introduces us to remarkable women and shows the power of connecting with one another.

Happy reading!



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. ⑇ I co-founded Tunedly and (you’ll find something you love on either of the two websites) ⑇ The Homepage of my website is the best place to learn about me. Homepage LinkedIn Twitter Facebook Instagram Gallery

i want to become a singer songwriter

Quick notes 2

  • As much as my twenties were about evaluating what is really for me, my thirties are about commitment.
  • In case my demanding career, trendy/absurd safe games, narrative endeavors, innovative experiments, creative sparks, among others, have taken over my writings, I just would like to say that I deeply love Chris. I am very lucky to forge so many memories with a clever and patient human being. Even if we do e.v.e.r.y.t.h.i.n.g. together, wearing a meaningful ring does make a difference in how I think from the moment I get up in the morning, honestly.
  • There is nothing like home. We have our healthy habits, we know the community, and we are just happy. Although not right now, I will be thrilled to travel afar again with my people.
  • Changes are most likely coming: I am working with a new Seattle-based professional who advises me to have my social media channels run differently. I am aware they have been all over the place (youth?) so I would like them to reflect maturity.
  • Remember the small conflicts you had with students and colleagues, in college and at the beginning of your career? You will become too absorbed in the realization of your dreams, and your family’s, to not keep situations amiable.
  • The environment I am in is stimulating: I am surrounded by inspiring entrepreneurs from all over the world.
  • Aren’t you already winning at life if you keep the “I did the best I could” mindset? This frame of mind really set in 2020.
  • Healthy from head to toe, I feel particularly blessed. Une meilleure santé est essentielle au bonheur et au bien être.
  • Maybe it won’t be cool to run a blog, let’s say in 10 years, but I am personally glad I started one.

I don.


‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. ⑇ I co-founded Tunedly, go sign up at! ⑇ The Homepage of my website is the best place to learn about me. ⑇

ghost writing

Life’s Sweet Spot

“it’s good to have your life, it’s good to be Mylène” – my new NYC coach said to me after I notified her of what my schedule looks like. I am truly appreciative, to say the least. ✨



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. Are you a songwriter or have friends who are? I co-founded Tunedly (the interactive online recording studio with the most qualified network of vetted session musicians). The Homepage of my website is the best place to learn about me. Homepage LinkedIn Twitter Facebook Instagram Gallery   

Austin Organizations Homeless Social Anxiety

My Favorite Jokes In French For Your Laughing Pleasure

Hi all,

One of my latest articles is titled “My Anti-bucket List.” In it, I write that I will never stop laughing.

“Laughter is truly the best medicine. This was pointed out in a famous article by Norman Cousins in the New England Journal of Medicine over 40 years ago. There have been several studies since then supporting the benefits of laughing, including the fact that a good, hearty laugh relieves physical tension and stress, boosts the immune system, and decreases stress hormones while increasing immune cells and infection-fighting antibodies.”

As you probably already know, I was born in the South of France. I spent my childhood and teenage years in that beautiful part of the country. I now live in Canada, the Great White North! Canada is ranked 6th most peaceful country in the world (GPI). 


Quick notes…

Mode: Setting habits to be happy with what I have while I pursue all that I want.
Seeking validation fades away over the years while general consensus in what I undertake becomes more and more important.
Straightforwardness and honesty are valued, adiós to the famous “French mysterious allure” and sous-entendus.
I take pleasure in being busy running cool fine stuff with my peers.



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. ⑇ Are you a songwriter or have friends who are? I co-founded Tunedly, an innovative recording studio with 5,000+ projects up to date. Check also the subsidiary: ⑇ The Homepage of my website is the best place to learn about me. I presently am embracing an ideal balance and realizing dreams. Sparkling heart Homepage LinkedIn Twitter Facebook Instagram Gallery ⑇

ghost writing

Article Grouping

You can find my articles below in no chronological order. As a whole, I aim at remaining innovative in relation to my own interests, my multicultural family, and life events (bluntly said, not copy my neighbor next door). I am writing from the West Coast of Canada, the best place I have ever lived. B.C. is already deep in my heart.

Dear 2020: I am in love, I am healthy, I have fun. I have a career who challenges me, expectations to meet, and goals to reach. I thrive to be better than yesterday and not mishandle situations. I discern what passionates me and what doesn’t. Long may it continue.


Beautiful Gems Of Canada

Some of the most breathtaking places I have traveled to are right here in Canada. Check out my list of top Canadian gems.

Gorgeous Places in the United States

The United States is home to a number of world-famous attractions. See if any of your favorites made my list.

Understanding the Concept of Branding

If you have ever wondered about how branding helps businesses succeed, this article might prove helpful.

What Can I Achieve With My Knowledge and Talents?

Choosing a career path can be difficult but some good perspectives can go a long way.

My Favorite Quotes Right Now

Words I live by that have served me well over the years.

Three Tips for Writing Creative Lyrics

We all need help like this when our creativity is on the wane.

Songwriters, Find Yourself Stuck? Try Metaphors!

Metaphors have a unique relationship with the songwriting process.

Common Misconceptions About my Entrepreneurship Journey

My entrepreneurship journey may surprise you.

How having a healthy relationship can help boost your business – Part 1

Balancing business and pleasure is not impossible after all, and I have proof.

How having a healthy relationship can help boost your business – Part 2

This second article in the series explains how having a supportive partner can benefit your business.

How having a healthy relationship can help boost your business – Part 3

In the third and final article in the series, find out some of the attributes that make a suitable life and business partner.

Discover the New Wave In Online Music Production 

Looking at the Tunedly journey from where we started, you will realize our mission has been consistent. 

Tunedly News

Here’s a rundown of what we have been able to accomplish here at Tunedly.

How To Travel In Style Without Spending A Fortune

Read this if you want to travel the world but don’t have a large amount of cash to spend.

Stretches For Jazz Dancers And More 

I have to admit my metabolism changes with age…but these moves help my body stay in shape, regardless.

Communicating Your Vision Clearly to the People Who Matter

Not everyone will get your vision, but it helps if you know how to lay it out for the people who matter.

An Anti-Bucket List is Full of Achievable Goals

Compiling my person anti-bucket list was truly an enlightening experience for me.

Feeling Inspired? How Inspiration Really Works

If you have ever wondered how inspiration actually works, you will likely appreciate this article.

6 Creativity Truths and Associated Misconceptions

Here is what creativity actually is (and what it is not).

The Lack of Women in the Music Industry

I’m curious to find out if much has changed since I wrote this piece about the lack of women in the music industry.

Tackling Investors’ Fear of Backing Married Co-Founders

Is it just me or are investors truly fearful about getting into business with married co-founders? Here’s my take.

Are Investors Still Skeptical of Married Co-founders?

Quite a few things have changed since I raised the point about investors being hesitant to support married co-founders, so what’s new? 

How My Parents’ Phone Call Changed the Way I Think About Entrepreneurship

How did a routine phone call from my parents change my perspective about entrepreneurship?

How Songwriters Can Emotionally Connect With Their Audience

If your songs are able to touch the audience on an emotional level, then you may be on to something. Read more…

How The Right Lyric Fortify The Listeners Creative Mind

 Being able to influence how people think after listening to your song lyrics is a super power in itself.

5 Videos About Persevering, Plugging Away, Planes and Pets

These 4 P’s certainly have a vibe.

Voilà! The pieces are all written in English because I don’t believe I have a strong French or Spanish audience at that time. I am glad to have a platform where I can pour out ideas, frustrations, and dreams.

 Below are a few mentions, features, and other links outside of my articles: 

Executive Turntable: Moves at TuneIn & Coalition Agency, Additions to Tunedly Advisory Board Being featured in a Billboard story doesn’t happen all the time. ——— Video Music Stars For those who don’t know, there is a little more info. ——— CMW 2016 Wow, this was such a kickass panel, and I was so happy to have been one of the speakers. ——— About Me In case you want to know something else about me, here is where to look. ——— Yahoo Finance  Like most of us, finding the right gift for mom can be a real headache, here is some help. ——— Close-up Tunedly Everything you have ever wanted to know about Tunedly is explained in this short article. ——— The dos and don’ts of music collaborations Collaborate with other music creators can be a piece of cake. ——— Online Publishing Platform Read all my articles shared on Medium. ——— Stand out brand in the music business You can probably learn a thing or two about branding by reading this interview I did on the topic. ——— Canadian FIlm Centre I am truly happy to be a part of this uplifting platform. ——— Facebook I haven’t been on FB in a while, I wonder what’s going on over there. ——— Twitter As you can see, I have not been active on Twitter for a while now at all. ——— Mathew Knowles on building ‘brand Beyoncé’ Mathew Knowles sure has plenty to say on a lot of different topics, and we are exceedingly happy to be mentioned. ——— Besançon – The Little French City with the Big History The history of my family name appears to be deeper than I imagined. Here are the details. ——— This is How Tech has changed Music Creation and Listening Today This Tunedly feature is still one of our favorites (you will see why). ——— Top 5 Recording Tips Here are some basics to keep in mind if you want to produce good music recordings every time. ——— How Indie Musicians Can Enhance Visual Branding How it’s done: visual branding for indie musicians. ——— Mathew Knowles And Harvey Mason Jr. Are Joining Acclaimed Online Recording Studio Tunedly As Advisors Harvey mason Jr. and Mathew Knowles joining the Tunedly Team as advisors is among our proudest moments. ——— 6 startups to get investment from capital Seems like yesterday we were among this team of St. Louis startups that were picked up by Capital Innovators. 

My source of joy became wider than being mentioned for biz by a journalist, but there was definitely a time where I was ecstatic! Anybody noticed I am undertaking on being kid-friendly in my remarks? I am not going for perfectionism in that regard, only setting acceptable habits in place. Comments are here if you are visiting from

As a side note, I am getting married the traditional way soon (we got informally married in a U.S. state before). I start to understand what becoming a wife entails together, the details are sweet and will remain private. 

Stay safe, be nice, and all the best in your own endeavors.



‘Mylène’s Blog’ gives you an answer to something you’ve been curious about. ⑇ Are you a songwriter or have friends who are? I co-founded Tunedly, an online recording studio. ⑇ The Homepage of my website is the best place to learn about me. Homepage LinkedIn Twitter Facebook Instagram Gallery ⑇